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Bed and Breakfast Industry | Social Media Information

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SOCIAL MEDIA INFORMATION

Social media is now an integral part of a brand’s online identity, however establishing a presence is not as simple as creating a Facebook page and expecting a community to form overnight.

Social media is an equalizer. Anyone can use it and using it well means new customers.

You may have tried, but so far, your foray into social media marketing is not adding to sales, just to headaches. You need to know what to write and how to write it so that you get the maximum return for your efforts. Interesting dialogue is the key, not straight out selling.

You need to understand how Twitter will sell nights in your accommodation? How Facebook can fill your beds or sell your packages?

Today you don't have to spend any money at all to set up a Facebook fan page. You don't need a huge marketing fund to set up a Twitter account. Both of these programs offer online guidelines and if you still need more education, there are workshops run by TAFE and other training organisations.

Once you have set up your social media programs, here are some dos and don’ts:

'It just takes too much time and doesn't add to my business'
Wrong attitude. You can't afford not to. An online presence is like a phone number: Your customers expect it and are looking for you online.

Listen to your customers
Listen to what your customers are saying about your business through social media. Answer them individually if you can. Word of mouth, good and bad, can have a powerful effect on sales. If it's bad, ask your customers how you can do better.

Watch your competitors and business leaders
You can get great ideas by watching how others in the accommodation industry are using social media.

More than self-promotion
Customers respond to well-timed discounts and offers, but free advice and interesting links also get a lot of attention.

Cultivate a consistent online persona
Social media is a great place to be authentic and let your customers know who you are and tell your story. Boring dialogue won't get you very far. People who respond to social media move fast, are bright and want clever and succinct interaction.

Take it seriously
Designate who in the business will be the online voice and keep it consistent.
If you do not adapt then the chances are your competitor down the road is and you will be left behind.

Remember the introduction of the Eftpos facility; can you possibly imagine trying to ignore that?

Entering into the world of Social Media can be daunting but don’t think that the opportunity will be lost on those who are not technology-capable. Once set-up anyone can effectively utilise these online social tools to improve their business, generate increased sales and reduce ineffective advertising.

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